About us.

Our ethos.

While our ambition is serious, we’re high spirited and easy-going. Our ethos is one of collaborative creativity with a relentless commitment to quality.

We believe close relationships lead to better business and creative outcomes.
We’re project based and work in a concentrated way, on only a few things at a time.
We shape the project team specifically to the brief.
We only work with senior, experienced talent.
We don’t charge for the number of hours we work (because that’s not what we sell).
We are lean, nimble and honest, and look to partner with good folks, doing great things.

ReWild Founder Dave Murphy

Meet our founder, Dave Murphy.

Dave is an experienced strategic marketer who has worked in-house and agency side in Sydney, New York City and Amsterdam with some of the world’s most iconic brands, including Volkswagen, Heineken, Booking.com, Google, Unilever, Comcast, Telstra, Tourism Australia, as well as creative agencies such as DDB and Droga5.

In Amsterdam, Dave led global brand strategy for Booking Home (the fastest growing division of Booking.com), developing a compelling brand strategy to compete directly with Airbnb.

Prior to starting ReWild, Dave led brand strategy at amaysim, Australia’s fastest growing and most loved telco, which was ultimately acquired by Optus in February 2021 for $250M.

Today Dave and the ReWild collective are dedicated to supporting impact-led brands to create genuine change for the planet and its people.

In the press

"Even 'green' growth requires continued consumption which necessitates the ongoing conversion of our finite natural world into goods and services. It won't be easy, but the sooner we orient our business models to act in service of life (rather than growth), the quicker we will see a transition to a more sustainable way of being."

Read more from our founder, Dave, in Campaign Magazine's piece

"Can Marketing Reconcile its Growth and Sustainability Goals?"

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