Spinoza

Spinoza is a Dutch-based psychedelic and natural medicine brand on a mission to reconnect people with the healing power of nature.

A mushroom in the woods - Spinoza

The brief

As the world of psychedelics continues to expand and accelerate, pioneering brand Spinoza approached ReWild to provide brand strategy as well as visual identity and key messaging guidance as they prepare for a capital raise and launch of a new product offering across Europe, including retreats, experiences and physical products.

The outcome

Supporting the founding team and CMO, ReWild provided guidance around product portfolio structure, marketing orientation, audience segmentation, personas, brand DNA, messaging and comms framework and the overall brand promise of ‘The Natural Source of Transformation’.

Spinoza product with fungi
Meditation studio - Spinoza
Spinoza - people in the woods
Niek Schreurs smiling
"Dave was instrumental in building the foundational pillars of our brand, which continue to support us today. Collaborating with him was an absolute joy."

Niek Schreurs

Chief Marketing Officer, SPinoza